Speaker

Lawrence Chow
Chief Marketing Officer, Samsung Electronics HK Company, Ltd.

A graduate of the Taiwan Fu Jen Catholic University with a Bachelor of Information Science & Business Management, Lawrence has been in the electronics industry throughout his professional career. Lawrence joins Samsung Hong Kong as Chief Marketing Officer since 2011, where Lawrence is responsible for all aspects of the Samsung’s Marketing. This involves developing the Samsung’s marketing strategy, and managing all communications programmes, including Promotions, Advertising, Public Relations, Corporate Citizenship, Retail Marketing and CRM campaigns.

During these past 15 years, Lawrence has been instrumental in leading the marketing efforts in the industry. He was the General Manager at Olympus Hong Kong & China Ltd (2004-2010) and later accepted an appointment as Senior General Manager of Olympus Imaging (Shanghai) Co Ltd in Shanghai, where he led the development of the brand in Greater China. He then was appointed as the Sales General Manager at Kodak (China) Investment Co Ltd (2010-2011), where he further directed the sales and marketing activities throughout Greater China and Hong Kong. Lawrence has also led the product team at Canon Hong Kong Co Ltd (2000-2004) that he has profound understanding and knowledge in the industry.  

   

 

Forum organiser:

Event partner:

Forum co-organisers: