Creating Shared Value - Case Studies
Creating Shared Value Case Studies
Creating Shared Value (CSV) is a strategy for addressing society’s challenges through profitable business models. It is a new model for responsible companies to expand their markets and enhance profitability while at the same time advancing the economic and social conditions in the communities they operate.
Some of the prominent examples of CSV from around the world are listed as follows.

We Grow by Sharing Quality of Life
Bamboos offers professional nursing services in response to the social needs of an ageing population. This creates a win-win situation by enhancing the profitability and competitiveness of the company as well as helping breadwinners of low-income families find better-paid jobs and a promising career in the field of nursing work.

We Grow by Sharing Our Expertise
IBM mobilises its staff to use their professional knowledge to work with governments and NGOs around the world to solve social problems. These initiatives create value both for the local communities as well as for IBM’s staff development and business advancement in the emerging markets.

We Grow by Sharing Knowledge and Experiences
Faced with a shrinking working population, the MTR Corporation has invested in a number of vocational training and youth development projects. These projects enhance youths’ understanding and interest in the railway business and nurture a new generation of talent for the industry.

We Grow by Sharing a Healthier Future
Echoing Nestlé’s “Healthy Kids” global campaign, Nestlé Hong Kong embarked on various programmes, including health education and donation of food, to help people from different socio-economic strata. These programmes also strengthened the company’s reputation as a brand with expertise in nutrition.

We Grow by Sharing Innovation to Improve People’s Lives
Under SAP’s startup incubation project "One Billion Lives initiative", SAP’s employees make use of their enterprise application solutions to create sustainable and commercially viable social benefits for the general public while creating business value for SAP at the same time.

We Grow by Sharing Space and Creating Business Synergies
STAN GROUP revitalises industrial buildings into integrated business platforms and co-working spaces to support start-ups and allow providers of support services to explore new opportunities. Traditional businesses nearby also benefit from a better prospect in a vibrant ecosystem.

Creating Shared Value with the Cisco Networking Academy
Cisco works with stakeholders from around the world to provide training courses to cultivate students’ skill in communication technology and network technology. This helps students develop their careers, fosters talent for the industry and enhances Cisco’s market opportunities and reputation.

Creating Shared Value with the Hope Development Accounts Programme (HDA)
The HDA Programme helped low-income females support themselves, contributing to poverty alleviation in Hong Kong. Staff members were mobilised to participate in the programme as mentors. The programme was well recognised with its model of fund-matching with the Partnership Fund for the Disadvantaged and another charitable foundation.

Creating Shared Value in the Agricultural Supply Chain in Vietnam
CJ CheilJedang enhanced the production technology of local Vietnamese farmers and established effective infrastructure to help the agricultural industry develop sustainably. While addressing local poverty, it also helped the Group open up connections and opportunities in a promising new market.

Creating Shared Value with "To Make Locally" Industrial Development
Grandion Industrial Ltd set up “To Make Locally” project to develop a holistic and sustainable apparel value chain based in Hong Kong, bringing added value to different stages of the garment production process and creating value for local workers, designers, young entrepreneurs and other stakeholders.

Creating Shared Value through Fresh Milk Procurement
Applying the Creating Shared Value model, Nestlé China established a milk district in China and set up a dairy farming institute to cope with the needs of the accelerated transformation in the dairy industry. This created a win-win-win situation for the farmers, the community and Nestlé.

Empowering education with technology through Smart School Programme
Utilising its expertise in education technology, Samsung has been facilitating e-learning in 90 countries and regions by providing free e-learning equipment and resources for schools. While the students benefit, the sales and promotion of Samsung products get boosted as well.

Creating Shared Value through Honing Skills for Hospitality
The Hongkong and Shanghai Hotels partners with the Hong Kong Council of Social Service and two local high schools to take forward the Honing Skills for Hospitality Programme which not only extends the hotels’ staff recruitment channels, but also supports the career development of underprivileged ethnic minority youths and promotes social inclusion.

Creating Shared Value with Visa Government Solutions
Visa takes part in a welfare scheme in the Dominican Republic by which prepaid cards are issued to the beneficiaries for the purchase of groceries; with the financial literacy of the people having been enhanced, a new market is also open to Visa.
