SE-Bar！DigiYouth Empowerment Program
SE-Bar！DigiYouth Empowerment Program
Providing on-the-job training in digital marketing for disadvantaged youths
The venture will offer short-term on-the-job training to 14 youths from low-income families or from diverse race, who are ready to enter job market but with no or limited job experience. They will be assigned to assist the project team in marketing and promotion of products of social enterprises and in organising related marketing events. Through these tasks, the youths will acquire skills related to digital marketing strategy, digital content creation, as well as analytics and reporting.
In addition, the venture will provide four-week training in digital marketing to 120 young trainees to build their digital marketing portfolio. The training course comprises four modules including (i) market research and campaign strategy, (ii) content creation and social media advertising strategy, (iii) live case practice as well as (iv) one-on-one career consultation.
Name of Organisation
ECHO ASIA COMMUNICATIONS LIMITED
Approved Funding Amount
HK$299,460
Funding Period (Status)
1 year (Ended)
Impact/Outcomes
- Conducted 6 cohorts of free 4-week digital marketing training class to 79 participants aged 18 to 29 and from underprivileged families and of diverse races
- Provided on-job training and hired 10 persons from underprivileged families or of diverse races (i.e. 1 full-time and 9 part-time)
- Launched new product platform and generated $942 sales revenue from selling of SO-Box
- Launched Social Enterprises (SEs) event platform and engaged 40 SEs to join the platform
Website