Trial and Error Lab

Providing training, coaching and support services to help youths develop their career in the cultural and creative industry

Riding on the success of the start-up project supported by the SIE Fund in 2018, Breakthrough Limited rolls out another start-up project to help working youths at the starting line or secondary school students interested in craftsmanship continuously enhance their interests and capabilities in developing a career in the cultural and creative industry. Five key elements are included under this project, namely Trial and Found, Trial Academy, Lab Fellow Programme, Junior Lab Fellow Programme, and Trial and Error Events.

Trial and Found is a one-stop sales and marketing platform with online and physical channels for the target youths to sell their products. Supportive services, including products photo-shooting, marketing and advertising support, will also be provided.

Trial Academy provides various training programmes covering visual branding, practical finance and basic business planning. Individual consultation services will be offered to those who encounter “bottlenecks” during different business development stages.

Lab Fellow Programme provides youths with co-working space at a discounted rate, one-on-one life coaching, peer support, and opportunities for idea exchanges and networking.

Junior Lab Fellow Programme introduces different types of craftsmanship to secondary school students through career talks, art demonstrations and sharing sessions.

Trial and Error Events include various outreaching activities, such as corporate outreach, ”Trial and Error Fest”, “Error Friday” and a new public event “Trial Lab” to enable the youths to test for market’s responses to their new products and receive real-time feedback from the general public.

Trial and Found

• Recruited 53 local cultural and creative brands to join the sales and marketing platform
• Achieved total sales of $220,849 for online and offline shops
• Organised one bazaar with about 40 participating brands

Junior Lab Fellow Programme

• Recruited 401 secondary school students from eight secondary schools to participate in the programme

Trial Academy

• Organised 44 long-term/short-term training courses, master courses, and sharing sessions. 43 individual consultation sessions were provided.  All the above events reached out to 589 youngsters, 16 of them (2.7%) became lab-mates

Lab Fellow Programme

• Recruited 41 Lab Fellows
• Provided co-working space (Zone X) to 13 Alumni Fellows on annual basis
• Leased workshop space to lab mates

Trial and Error Event

• Conducted 26 events, reaching out to 4 534 members of the public