SE-Bar!DigiYouth Empowerment Program

prototype, job training and opportunities, children and youth, Impact Incubator

Providing on-the-job training in digital marketing for disadvantaged youths

  

 

 

The venture will offer short-term on-the-job training to 14 youths from low-income families or from diverse race, who are ready to enter job market but with no or limited job experience. They will be assigned to assist the project team in marketing and promotion of products of social enterprises and in organising related marketing events. Through these tasks, the youths will acquire skills related to digital marketing strategy, digital content creation, as well as analytics and reporting.

In addition, the venture will provide four-week training in digital marketing to 120 young trainees to build their digital marketing portfolio. The training course comprises four modules including (i) market research and campaign strategy, (ii) content creation and social media advertising strategy, (iii) live case practice as well as (iv) one-on-one career consultation.

Name of Organisation

ECHO ASIA COMMUNICATIONS LIMITED

Approved Funding Amount

HK$299,460

Funding Period (Status)

1 year (Active)

Expected Impact

  • Provide on-the-job training to 14 youths
  • Provide four-week digital marketing training to 120 youths

Milestones/Progress

(To be updated when available)

Website

www.echoasiacomm.com