Providing training and other assistance to groom low-income women to become entrepreneurs with their own food brands

Funded by the SIE Fund, the project team launched a prototype project in 2017, aiming to unleash the talents and productivity of low-income housewives by engaging them to produce and sell ready-to-cook cuisine packages via an online platform. With funding from the SIE Fund again, another prototype project is underway for women from low-income families to further develop their potentials to become entrepreneurs with their own micro-brand products (e.g. home-made sauces and soup packs)

The venture will recruit and groom 25 low-income women. A 12-session training programme will be provided to cover food production, product costing, marketing and promotion, and brand building, etc.  Eight shortlisted trainees will receive advanced training and further assistance on building their own micro-brands including (i) ingredient and packaging allowances; (ii) free usage of project partners’ kitchens; (iii) logistics allowances; (iv) individual coaching sessions by catering experts; (v) marketing and promotion guidance on their products; and (vi) readily available sales demand through the project's online platform. Revenue generated from product sales will be shared with the women trainees.

The venture has proceeded to start-up with funding support from the SIE Fund.