Rubber Boy Academy

start-up, education and learning, persons with disabilities, Impact Incubator

To encourage social inclusion through 3D “edutainment” animation and to empower the hearing-impaired for gainful employment through the production process


The project team will produce a series of 3D "edutainment" (blending educational and entertainment elements) animation featuring the cartoon character "Rubber Boy" to raise public awareness on the use of sign language and to promote social inclusion.

Learning courses on production of animation and 3D modelling technology will be provided to hearing-impaired persons. During the course of training, trainees will be recruited to take part in the production of “Rubber Boy” animation series. It is expected that the training and work experience will enhance their employability and lay the foundation for their career development in the industry.

  • Click here to learn more about the "Hong Kong Social Innovator" behind this venture.

Name of Organisation

Rubber Boy Academy Limited

Approved Funding Amount


Funding Period (Status)

2 years (Ended)


  • Completed two phases of animation classes for 16 hearing impaired (HI) persons and recruited four of them as part time animators
  • Produced 52 episodes of animation, and some of which have been published and reached over 1.6 million audience through social media platform and some offline channels including medical institutions under Hospital Authority, ViuTV and NowTV
  • Produced and published an e-book on learning sign language
  • Held one road show, and one mini-fest for graduates of first phase of animation class with around 300 participants
  • Completed the script writing and storyboard of animated microfilm "Rubber Boy Sign Language Adventure"
  • Collaborated with Centre for Sign Linguistics and Deaf Studies of The Chinese University of Hong Kong to design and launch a website to support parents with HI children