We Grow by Sharing a Healthier Future
Childhood obesity is one of the most serious threats to children in the 21st century and is known to have a significant impact on both physical and psychological health. Nestlé therefore launched the “Healthy Kids” global campaign in 2009, a long-term partnership with public authorities, institutions and non-governmental organisations (NGOs), to raise awareness of the importance of good nutrition and healthy lifestyles. The programme, which never involves product promotion, has so far reached over 8 million children around the world.
Shared Value for Business and Community
Creating Shared Value is a fundamental principle guiding how Nestlé does business. We live in an interconnected and perpetual world where our futures are inextricably linked, so every move of ours affects every other individual in the society.
By helping children and families adopt healthy lifestyles, Nestlé is able to build stronger trust with the community, as well as gaining recognition as a brand that has expertise in nutrition. Ultimately, better nutrition education can help consumers make healthier choices and seek responsible brands like Nestlé.
This year, Nestlé Hong Kong partnered with Centre for Health Education and Health Promotion of the Chinese University of Hong Kong to launch the Healthy Kids Programme in Hong Kong. The programme is a three-year primary school-based intervention aiming to promote good eating habits and encourage physical activities, engaging students, teachers, parents and other health professionals. Implemented in five primary schools and across different socio-economic strata, the programme works to enhance health literacy amongst the children, as well as empower parents, caregivers and teachers to foster healthy behaviors in the children they care for.
Every day, 3 000 tons of food waste is disposed of in Hong Kong, yet much of it is edible and could benefit people in need. Nestlé Hong Kong has been working closely with different NGOs and social enterprises, to pursue initiatives aimed at reducing food waste.
In 2017, Nestlé Hong Kong became one of the first participants in the pioneering all-round food support collaborative platform in Hong Kong – “FOOD-CO”. The platform, established by St. James Settlement and funded by the Social Innovation and Entrepreneurship Development Fund, is open to food support service operators and food-donating companies for sharing information on the demand and supply of food items and related services, thus facilitating a more effective and efficient matching of food donations and food sharing and enabling beneficiaries to access edible food that would otherwise be disposed of.
Nestlé Hong Kong is planning to make use of “FOOD-CO” to donate some short shelf-life chilled products, making a positive social impact for families who struggle to afford nutritional food, whilst reducing the potential waste Nestlé would otherwise need to dispose of.