Shared Value is a business model that allows businesses to realise innovation and growth potential by finding opportunities in socio-economic challenges. The model helps companies maximise their competitive advantage while creating value in society.
Shared Value is more than just corporate social responsibility or philanthropy. Creating Shared Value is about sound strategic thinking on the part of business leaders whose goal is to create sustainable shareholder value, and who understand how to engage with and invest in society in a way that is essential to long term business success and social progress.
It gives the businesses a chance to outperform their peers with a distinctive edge, and pursue a broader focus on reconceiving products and markets, redefining productivity and clustering development to improve societal conditions, instead of narrowly focusing on generating profit.